Traditionally Wealth management technology for wealth managers was more focused on Advisor technology. As the business model evolved from Product Centric to Relationship Centric and the client expectations changed, the wealth management firms started to focus on investor technology to create a competitive differentiator. As per numerous studies, the wealth management client experience lags behind other industries and its financial services peers such as Cards, Banks, and even Insurance.
Clients focus a lot on the digital experience provided by the firms to decide on their future financial advisors. As a result, the client portal is a critical investment that firms have been making in this space. Per a study, 93% of the studied wealth managers have either implemented a client portal or are in the process of implementing it. Client portals can become a hub where clients access all their financial information. They are a valuable tool to retain clients and grow your practice by increasing assets with existing clients and attracting new prospects. When advisors and wealth manager firms find it difficult to differentiate themselves from other competitors, the client portal can become that key differentiator and a source of competitive advantage.
In this whitepaper, Gaurav Sehgal, Vice President, Financial Services, Incedo talks about the critical importance of client portals and digital experience for Wealth Management organizations.
