A US-based, bioanalytical CRO firm was using an ad hoc, manual and static rule-based process to identify and generate leads. It urgently required the transition to an intelligence-led, automated lead scoring engine.
Incedo’s Lighthouse enabled an effective lead scoring system that helped the sales and marketing teams identify which prospects were valuable to the sales funnel and were most likely to convert into paying customers.
This company vastly improved its prospect evaluation and targeting using Incedo Lighthouse’s AI/ML enabled prospecting and dashboard solutions. A significant ~20% more prospects reached the proposal stage and resulted in a robust automated solution for the digital team.
