The client, a banking and financial services company, tripled digital sales and increased conversion of its credit products. It had the vision of digitally transforming its business operations. With a clear action plan for digital-enablement, the goal was to deliver personalized experiences to its customers. The bank had the following key objectives: drive digital sales with AI/ML enabled cross-sell personalization, improve conversion rates for its credit products and increase loan disbursal through a new targeting framework.
Incedo leveraged the Full stack Data, AI and Cloud-enabled Lighthouse platform for AI/ML driven cross-sell personalization. It benefited the client with:
Shift in digital sales in a 6-month period
0
x
Increase in dollar loans disbursed through the new targeting framework
0
%
Sales improvement in conversion rates for the 3 credit products
0
x
